If someone believes in your business idea, it gives you the confidence and motivation to develop that idea and make it work.
But if nobody believes in what you are trying to do, your confidence and motivation diminish. The idea dies. How can it go forward? Every business, 1however small, needs people who believe in it, people who are prepared to become clients. Without clients, the business remains a dream. Without clients, people are forced to depend on handouts. Without clients, people cannot help themselves out of the 2poverty trap.